How to Rank on Page 1 of Google for Thousands of Keywords

What if I told you that you could rank on the first page of Google search results for thousands of keywords? My guess is that you’d first ask how much it was going to cost you. The answer is…not that much.

The more material you give Google to index, the better you’ll be able to rank for keywords. But you need to go beyond the 1,890-word blog post thinking. That’s where power pages come in.

What Are Power Pages?

The term “power page” was first coined by Brian Dean of Backlinko. A power page is a page that is strategically designed to rank on page 1 of Google. There are three important aspects that go into a power page:

Length: Power pages take long-form to the extreme. They should be well above the standard 2,000-word blog post everyone is doing. Think more like 4,000 words or even as high as 10,000-20,000 words, like an “ultimate guide” on one topic.

Navigation: Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets.

Audience: Power pages aren’t for your potential customers; they’re for the influencers in your industry. You want those people to link to and share your page, helping to boost your backlinks and reach. Therefore, power pages shouldn’t be written at a 101 or basic level. They should be comprehensive and contain valuable information for an intermediate or expert reader.

Power pages are not intended for selling – they should just exist to provide in-depth information and create value. Anything more than a button at the bottom that takes the user to a landing page is too heavy-handed for this type of content. The idea is to show your expertise, which will lead to social shares, increased traffic and, ultimately, qualified leads.

Since I mentioned Brian Dean, I’ll use one of his posts as an example. Link Building for SEO: The Definitive The guide is a great power page:

 It comes in at more than 4,500 words, and it’s easy to navigate via chapters:

And it comes up on the first page of Google for both “link building for SEO” and “link building”:

 Some stats on Brian Dean’s power page:

It has more than 10,000 social shares

It has more than 900 backlinks

It ranks for 788 keywords

Now, I know I said “thousands of keywords,” but 788 is still pretty amazing. Also, Brian Dean is an SEO master, so you know those keywords are the good ones.

Here’s another one:  Google AdWords Made Simple: A Step-by-Step Guide:

This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. And if you search “Google AdWords,” it comes up on the first page. That’s no small feat considering that three of the first page results actually belong to Google.

Finally, here’s an example of one we did a while back and recently updated: How to Create the Ultimate Marketing Funnel:

This is the third most popular page on Single Grain’s website. It’s more than 5,000 words long and ranks for hundreds of keywords on its own.

What do all of these power pages have in common? They’re the ultimate or definitive guides to a specific topic. If you’re searching for information on marketing funnels, are you more likely to click on something that says “How to Create a Marketing Funnel” or “How to create the Ultimate Marketing Funnel?” If you’re a beginner, you might go either way. But if you’re an influencer? You already know how to create a marketing funnel, but maybe not the ultimate one.

Power pages can go beyond guides, though. You could also do expanded list posts (“101 Tips for Building the Best The webinar,” “30 Marketing Conferences You Need to Attend in 2020,” etc.) or industry round-ups (“How 45 Agency CEOs Spend their Mornings,” “50 Marketing Experts Share the Best Advice They’ve Ever Gotten,” etc.). The list goes on and on. Just make sure it’s authoritative, will appeal to influencers and also has value for your target customers.

Power pages promise to be the most informative, most in-depth resource on a given topic. And the ones that deliver get rewarded with higher Google rankings.

Why Power Pages Work

Power pages rely on simple math: the more words on your page, the more keywords – especially long-tail keywords – your page will rank for.

Longer content also gets more social shares. A study by OkDork and BuzzSumo found that content between 3,000 and 10,00 words received an average of 8,859 shares:

Another benefit of longer pages is increased dwell time – the time a user spends on your page. There may be SEO benefits to having people on your site longer, but this only works if your content is engaging enough to get them to stick around.

How to Create Power Pages

Power pages aren’t for someone who just started a blog yesterday. You have to know what content works, and if you don’t have any content, you won’t know that. Yet. Here’s the step-by-step process for creating content that ranks for hundreds and even thousands of keywords on Google:

Step 1: Start with Your most Popular Pages

Pull up your website analytics tool and look at your most popular pages. Is there something in there that you can expand to 4,000 words or more? Are there a few long-form articles in your top 25 on the same topic that you could combine into one monster guide? Your highly trafficked pages are the ones where you’ll see the biggest impact of creating a power page.

For example, let’s say you sell video conferencing software and you’ve written these three articles, each at around 1,500 words:

Video Conferencing for Beginners

How to Get the Most Out of Your Next Video Conference

Advanced Video Conferencing Tips

With just a little extra work, you might be able to combine all three into an “Ultimate Guide to Video Conferencing” power page.

If you don’t have popular pages yet, create some. Make a list of keywords (see step 2) and hire some freelancers to pump out 800- to 1,500-word articles on them. Then watch your analytics to see what works and what doesn’t. After a few months, you should have a good idea of what’s popular, and then you can decide which articles could be turned into power pages.

In fact, I have a friend who took his traffic from about a hundred thousand visits a month to over a million visits a month, which is pretty good. He did it by hiring people to write basic content – roughly 30 pieces per month. Then he’d spend the next 60-90 days analyzing which ones actually worked. Those were the ones that got the power page treatment.

Step 2: Make a List of Keywords

Once you’ve identified your most popular pages, plug them into a keyword tool like Ahrefs, SEMrush or Ubersuggest (see below image) and get both the main keywords they rank for as well as the long-tail variations of those terms:

An important note: Make sure the keywords are actually driving traffic. It’s not enough to just rank for thousands of keywords. If those keywords aren’t driving traffic back to your website, they’re useless.

The last thing you want to do is spend, time, energy and money creating a power page that doesn’t bring you any pageviews or leads. Take it from someone who’s done it. I’ve tried to revamp mediocre content that ranked for a decent amount of keywords, and the results have been hit-or-miss. Learn from my failed experiments.

Step 3: Upgrade Your Content

Once you have all your keywords and long-tail phrases, it’s time to create your power page. It’s not enough to just pepper the words and phrases throughout the content – you really need to ensure that they related directly to your content and work within the context.

Going back to the video conferencing company example, let’s say “video conferencing equipment” is a the long-tail keyword you want to rank for. Instead of just mentioning equipment a few times in your guide, add a chapter called “Video Conferencing Equipment” and write an overview of the hardware you need to conduct a successful video conference.

If you feel like you have a good handle on a topic for a power page, you can also hire someone to write for you. Bill Widner is a content marketing and SEO expert who specializes in writing power pages as a service:

Whomever you hire, make sure they understand SEO and have experience with power pages. And expect to pay a bit more for that expertise – $.01/word will get you exactly what you pay for!

You need to focus on more than just words when it comes to power pages, though – they need to be visually appealing as well. At the very least, you’ll need someone to create some simple graphics to accompany the text. If you really want to create something special, consider getting a developer to build a page where you can showcase a table of contents, chapters and include some charts and graphics.

If you plan on creating power pages on an ongoing basis, working hand-in-hand with a designer and developer to create templates will allow you to easily build a new page that will have a branded look that’s all your own.

Step #4: Promote Your Content

When you’re talking about SEO Services, it’s easy to take an “if you build it, they will come” approach, especially when you know that your page is designed specifically to rank on page 1 of Google. But that doesn’t mean you should ignore the promotion process.

After you publish your power pages:

Post them on all your social channels

Then pay to boost them

Send an email out to your subscriber list

Buy Google Ads so you can take up even more page 1 real estate

Don’t forget good old-fashioned link-building

Send them out to influencers in your space

Find people with broken links to similar content and send them yours as a replacement

Let anyone that you linked to within your power page know that you did so (who knows, maybe they’ll reciprocate)

Use Power Pages to Crush the Competition

More than four million blog posts are created every day. Many of those posts are 300-500 words and are written so the site owner can boast about having content (or just to have something to promote on social media). You can’t compete with that content for search traffic on that level – there’s too much of it.

What you can do is focus on creating power pages. Instead of writing fifteen 300-word blog posts that won’t bring you any search traffic, write one 4,500-word blog post that will get you ranked for more keywords. And once you start to see results on your first power page, create another. You’ll see your traffic grow each month as your competitors flatline.

How Google Analytics helps Digital Marketing

The introduction of social media changed the perception of marketing across the world. It has given brands the power to position themselves boldly in the minds of the audience through witty and engaging content. This idea of platforms that support free-to-post and creatively liberating content has created a niche for itself. It is known as digital marketing. Digital Marketing not only encompasses social media but any form of online content published on a digital medium. Since brands have understood its importance, they approach digital marketing companies, who offer them different types of services. One of them is using analytics to measure how the company is performing digitally.

Analytics uses several metrics to gauge that. These metrics usually differ from platform to platform. However, the most popular platform among marketers is Google Analytics. It has become their go-to tool to review the performance of digital marketing agency. From analyzing website traffic to counting social media impressions, Google Analytics gives valuable insights from the data it examines. However, you may feel lost with Google Analytics if you don’t know which tools are beneficial for you. The question then arises – how to optimally use Google Analytics to boost marketing efforts? Let’s answer it step-by-step.

Traffic channels

The first information brands need to measure is their user interaction online. How much traffic does your website get in a day? Where do these users come from? What is the purpose behind their visit? These questions can be answered by utilizing tools such as Google Analytics. Here are a few parameters you should look at:

Organic – If your website can organically generate a lot of traffic, it means that your website’s search engine results pages (SERP) rank is high. It indicates that your SEO strategy has come to fruition.

Social media – Strategic social media posts can redirect traffic to your website. The higher your social media following, the more traffic you redirect.

Email – Generating traffic from the embedded links in an email is a standard tool for marketers. It also serves the purpose of generating leads.

Paid search – This is useful in tracking PPC campaigns, whose purpose is to direct traffic to the website, as well as generate leads. You can link your AdWord campaign in Google Analytics through the acquisition tab.

Referral – When a user clicks on a link to your website on another site, it refers to referral traffic.

You can find these options in the acquisition channels report.

Site Content

Upon visiting your website, users will go through several pages like the services page, product page, etc. The purpose of visiting these pages will differ from user to user. With the help of Google Analytics, you can measure how long these users stay on a particular page, or how many more pages they navigate. This helps you analyze how the content on your site is performing, which is vital if you want your website to be on the top of Google search results. The analysis is done by looking at different types of pages. Let’s take a look at them.

Home page – Landing page gives you an idea about the conversion rate of the website. It is because this page acts as a starting point for the user to navigate different pages. If the user completes the expected journey, the page where the journey started is accredited with converting the user. It, therefore, gives the impression of how important it is for the user to like the website’s landing page so that it makes for pleasant user experience.

Exit page – Exit page is where the user leaves the website. It could be because they finished their conversion or were done navigating the website. Google Analytics helps you to track and analyze your user’s journey.

All pages – All pages provide data about pages that were viewed on what date and for how long. You can access the data for a week, month or year. This helps you figure out which pages on your website receive the most traffic.

The metrics used to analyze these types of pages are:

Pageviews – Calculates each session on a particular page.

Entrances – The entry points to your website.

Bounce Rate – The rate at which users leave you the website immediately after visiting the home page.

Page Value – Calculates the money generated through pageviews.

Monitoring your audience

Google Analytics helps you monitor your audience by tracking your website’s users over a week, month or year. These users are segregated to specific cohorts (a group of people) based on characteristics and interests. It helps you isolate them and analyze their behavior. The behavior could be either an interest in the service or purchase of a product. It thus enables you to identify the benefits of your user and create your marketing strategy accordingly.

The market strategy should be designed with a key demographic in mind. Knowing the demographic helps with curating the right content. For example, if one of your products or services is very popular among a particular demographic range, you effectively advertise that service or product to the target audience. This is one way Google Analytics helps you create a detailed marketing strategy.

There you have it – the tools in Google Analytics that will help your digital marketing campaign. If you seek professional help with regards to this, look no further than SRV media, one of the finest digital marketing companies in India. Our result-oriented team is experienced in creating marketing strategies that will not only improve your digital presence but also bolster your brand awareness.

Setting Up Google My Business Page (GMB)

When you do a search, results also factor in your location. Google My Business lets your customers find information online about your business, that includes hours of operation, contact information and many other sets of data like reviews, ratings, pictures, and so many other things, that too all across multiple devices.

Your business MUST be listed in Google My Business if you want to be found online in a local search. The listing needs to be fully complete and optimizing Google My Business page can increase both your online and offline business.

Local search listing takes precedence in searches. These local listings are accompanied by markers, along with their names, addresses and phone numbers or NAP in short. Ensure that this NAP is the same across your website, Google My Business listing & any other page where your listing has been put. Google also displays a map that points to business.

Setting Up Google My Business (GMB) Page

We at VGGroups always believe in keeping knowledge simple. Please find here the link of the video which tells how to set up Google My Business listing and use it for your benefit.

In case you still need some assistance please do Contact Us.
To Know About this you may visit: https://www.vggroups.com

Why Digital Agencies Need to Diversify Quickly

You put up a query around DigitalMarketing services or Social Media services on a portal (job, social network, gig-based networks or simply a freelance network), and within minutes you are being hounded by social media “experts”. You receive calls, direct messages, messages on WhatsApp. Some of these service providers are really affordable, and from a pricing standpoint, you have hit the jackpot! There are multiple agencies/freelancers working under the garb of an agency willing to work for free, almost!

This may be appealing initially but in almost all of the cases, this model is not sustainable and cannot work for too long. The service received is poor. The ROI is minimal and the time that has been wasted in the engagement is lost forever.

The Current Digital Marketing Industry

Before we look at how to address this, let’s try to look at the history of what forced us to end up here.

The low hanging fruit – In reality, the barrier to entry for entering this profession is extremely low. Excelling is a different ball game together (which I will discuss in the latter part of this article). Anyone born in the ’80s and ’90s has a good command over technology and has seen and used these platforms, can become a so-called “digital marketer”.

No capital expenditure needed – Who does not like this? Starting a business without investment.

Design is cheap – No, the design is not cheap! In fact, I find that good design is the most expensive part. It is rather unfortunate that the way tools and software have been exploited and rampant piracy has been used. Clearly, ethics have taken a back seat.

Packaging and selling Digital Marketing courses – A lot of Digital Marketing training institutes mushroomed across India where the focus was on making a quick buck, rather than building marketers with a strong foundation. It was always quantity over quality, and these courses were not at all cheap. The graduates from these programs proudly claim to be digital marketers. We interview them for job interviews and trust me, finding a good marketer is like finding a diamond in a coal mine.

So, now we are in a situation where we have people selling services at less than $2 per hour. We have been successful in creating an extremely mediocre talent pool fighting for that $2 per hour.

How can the Agency and Brands Stay Strong in This Ever-Changing Game!

We have been observing this industry since the past decade and would like to share our observations with fellow agencies as well as brands who are looking for agencies.

You are currently over-dependent on Facebook/Instagram – Creating a graphic and posting it, writing ad copies and running simple ads; these are not going to get you too far. You need to understand that business should not be easy to replicate, hence if your client can move from you to someone else, then it is time for you to think again. If your business model revolves at the mercy of Facebook, it should be considered a red flag. We have seen a lack of consistency as far as Facebook advertising is concerned, Facebook loves to A/B test, and guess who pays for it – you or your client!

Concentrate more on original thinking – It is easy to search for similar products and services and try to copy their marketing strategy. Although I would not be completely against it as it's ok to take inspiration, your thinking needs to be original, otherwise, it will just add noise in this cacophony.

Know the Costs Involved – The bottom line is, as long as you are able to justify the costs to yourself, you will be able to justify and explain them to the client or the lead. It’s actually easy, just grab an excel sheet and estimate the following:

The number of resources required

The number of hours the task will take

Cost of the resource

That simple?!? Not exactly. Let I break down the cost of the resource (as this is what we get wrong all the time). There are various factors that come into play here while deciding this cost:

The cost to hire that resource

The cost to the company (everything goes in here, and I mean everything right down to the money taken by the janitor!)

The cost of the resource falls sick or leaves

Cost of software(s) used (you can include that in the CTC, though I would stress on the fact that even if you are small, try to follow ethics, they will take you a long way)

The cost you incur to train/motivate the resource

You cannot know these costs when you start, but keeping an eye on them and focusing on them can help you define the right price for your offering which you can back up.

One Size DOES NOT fit all – Bigger companies are no longer looking at generalists. They want people who are super-specialized. If you are still operating under the umbrella of a 360-degree agency, it’s time to rethink and focus on your core strengths.

Communication is the key – This is the part that I see most young professionals in this space get wrong, it always has to be a mix of branding and sales. Focusing on sales only may get the customer to your door but ignoring branding will not keep them engaged or encourage buying again.

The digital landscape is evolving and so should you! You need to know what the popular networks are and be there before your users show up. You need to be early adopters and have the will to experiment. This field will turn into the specialized-network-based field in the future.

If you are looking at getting your digital communication audited, do get in in touch with us at info@vggroups.com

SEO AUDITS OF 30 TOP MARKETING COMPANIES

All digital agencies say they can get their clients in top-ranking positions for their keywords – but what’s stopping them from achieving the same for their own sites?

Here at Reboot, we decided to do a technical SEO audit of top digital agencies to discover how good those in the Marketing and SEO industry are at practicing what they preach. That is- do they follow SEO best practices on their own sites?

OUR STUDY METHODOLOGY

In order to pick our list of digital marketing agencies to analyze, we did a search for the highly competitive term digital marketing agency. We popped this into the marketing tool SEMrush and pulled the top 30 marketing companies that ranked for the term (essentially, the first 3 pages of the Google SERP). Our very own site was also included in this list, so we decided to audit ourselves too!

For each website, we assessed a large number of metrics, including:

. Page speed

. Number of pages indexed

. User experience

. Meta tags

. Keyword optimization

. Internal linking

. Duplicate content

. Anchor text linking to the site

. Potential Google penalties

. Incorrect pages indexed on Google

. Expertise, Authoritativeness, and Trust (E-A-T) – trust signals

. Backlink quality

. Domain Authority

We outline what all of these metrics mean in our other study on SEO for Accountants which you can read here.

OUR FINDINGS

The 5 most common SEO issues found were:

70% of agencies had a poor page speed- the average score given was 41/100

63% of agencies had a lack of internal linking

57% of agencies had undesirable pages indexed by Google.

52% of agencies had pages containing thin content.

47% of agencies had pages poorly optimized for keywords

PAGE SPEED:

The vast majority of sites analyzed had a poor page speed, scoring a mere 41 from Google’s Page Speed Insights tool.

Google uses a scale of 90-100 (fast) 50-89 (average) 0-49 (slow) to measure page speed.

Since this has been confirmed as a ranking factor (and is especially important given the growth in mobile searches), it is perhaps interesting to note that the victims of the slowest average page speed among digital agencies were in fact found to be ranking on page one.

This perhaps reveals that Google has placed less importance on page speed as a ranking factor, compared to other metrics like backlinks or a sound website structure. Page speed optimization should not be neglected, however, as it may become increasingly important, considering the weight that user experience has on rankings today.

Reboot’s own page speed scored 84 – Just missing out on a “fast” rating, but still far higher than the industry average.

INTERNAL LINKING

A problem experienced by the majority of agencies audited was that of internal linking. Or lack thereof.

63% had neglected to link internally to other pages on their own site. Not only does this not help Google comprehend the structure and theme of your site, but it can also create internal competition issues if you are talking about something that is not the focus of the page but does not add an internal link to let Google know you have a more relevant page for that term.

Most of the sites that do not link internally can be found on the 3rd page of rankings, however, it is still witnessed on agencies ranking in the top 10 positions. The agency Impression, for example, has the perfect opportunity on their content marketing page to link to their PR landing page, but fail to do so.

Impression currently ranks at number 10 and could, therefore, benefit from a solid internal linking strategy.

INDEXING

Another common issue amongst digital agencies was pages that were incorrectly indexed by Google. Our study found that around 57% of agencies had pages indexed on Google that should not have been, for example, blank pages, or automatic “thank you” pages after submitting a form.

This issue was far more prevalent for websites ranking on the second and third pages of results. 70% of page 2 digital agencies displayed indexing issues, and this figure goes up to a massive 75% for page 3.

 incorrect indexing example

An example of poor indexing can be seen for the agency GenerateUK. Upon doing a “site:” command on Google, we found that these pages had been indexed by Google- even though each one only displayed a single image, without any content. It would, therefore, appear that these pages shouldn’t exist- and certainly shouldn’t be using the agency’s crawl budget to index and revisit them.

During our rigorous auditing, we also found some indexing issues on our very own site, VGGroups. We discovered that pages from our press placements had been indexed by Google (we’re talking over 60 pages). Since finding this out we have included a ‘no-index’ tag on all pages apart from the first one, in order to stop them from appearing in the search results.

We also discovered some orphan pages for ex-members of staff that hadn’t been changed to a 404 – an issue we have since resolved.

THIN CONTENT:

Almost half of the digital marketing companies we audited (52%) had issues with thin content or content that was not relevant or useful to the searcher (such as a page with no text).

Around a third of agencies on page 3 had pages of thin content, compared to only 13% of those ranking on the first page. Showing that this is certainly a missed trick that could help smaller agencies rank higher.

We can see an example of thin content upon auditing the agency Brainlabs. A page “Life at Brainlabs” was indexed and being crawled by Google, but contained no information, or content at all, as witnessed here:

example of thin content

KEYWORD OPTIMISATION:

We found out that a whopping 47% of SEO Agencies had not fully optimized their pages for keywords.

By this, we mean that they were not making the most of their H1s, or utilizing LSI keywords on their landing pages (particularly for their services).

For instance, a page on “Digital PR” should mention other words from their keyword research, such as “Digital PR services” or “PR agency”. Many marketing companies simply left their H1s at “Digital PR”- but this doesn’t fully tell Google what your page is about. Is it a guide to public relations? A service? This should be clarified using your title tags.

OTHER SEO ISSUES

Although not as prevalent as the issues listed above, we also found other technical problems with some of the ranking websites, including:

Meta tags: An important thing to consider for any business, but especially one that stated to be an expert in SEO, is your meta title. This is what appears in the SERP for your result, and should entice a click. A higher click-through rate will show Google that your content is good, and relevant for the keyword, helping you to secure those rankings. Our audits revealed that 20% of digital marketing agencies had poor meta titles, especially for service landing pages.

Duplicate content: 27% of digital marketing firms were found to have copied content across the web.

Backlink quality: One third, or 33%, of the agencies we analyzed had poor backlink quality. This meant either they had only directory links with little proof of quality organically earned links, or they had links from poor quality, even spam, sites. This figure drops significantly to just 12% of sites ranking on page 1.

THINGS THAT AGENCIES WERE DOING WELL

E-A-T: When it came to sending out positive trust signals to Google, the digital marketing agencies did a great job:

100% had a marketing blog (although 20% of agencies haven’t posted a thing since January 2019!)

100% had https

29 of the 30 agencies had a social media presence

100% had displayed their contact information

83% had an “about” or “meet the team” page

Anchor text: Unlike back in the days of rife black-hat SEO, most agencies (over 90% in fact) have normal anchor text from backlinks, revealing that they are not trying to get targeted terms linking back to specific landing pages on their sites.

Our audits have taught us a lot about how marketing agencies, including our own, need to practice what they preach when it comes to digital best practices. But, as they say, a cobbler always wears the worst shoes...!

Incredible Ideas About Helpful Strategies With Search Engine Optimization

There is no point in having a site if you get no visitors. You need to show up on the first page of a search engine's results if you want to get traffic. For top results, it's important to determine how a search engine lists sites. The following advice will help you with SEO Services.

When creating pages keeping SEO in mind, it's better to have many short articles on related topics than one very long article. Long pages will reduce the rank that you have. Also, the majority of visitors will not spend the time necessary to read something that is extremely long.

Using a product feed can really help to reach new customers. Images, prices, services, and products available can be included in feeds. A consumer site that lists good deals, or listing with a search engine can provide this help to your site. Customers interested in the area of business you represent can subscribe through a feed reader.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. If you link yourself to a source that has a good reputation, you will climb in the search engine ranks. Publish high-quality info to encourage authoritative websites to showcase your site. Add content that these types of organizations find worthy and useful.

Do not add any SEO to Flash content. Spiders can not read it and it is slow to load. To make it so that your site is found in search engine rankings, you will need to do the work needed for search engine bots to find your website.

Your keyword phrases should appear in your titles too. The title should be both relevant and easy to remember. Although, at times an off the wall title will work if it leaves an impression on the reader. Initially, you want to cater to what the consumers are looking for, which is probably not your business name.

When you blog through your own site, it increases your search engine visibility. When you rank higher on search engine results, more people will visit your website.

Don't get too crazy with keywords because that can have a bad effect on your site. You will want to target approximately a dozen primary phrases and keywords that center on your specific site and niche. Analytical tools are great for determining which words work best.

Think about the possibilities of podcasting. Podcasts can be both video and audio, and they are often streamed live with relevant information for their audience. Take advantage of the current popularity of podcasts by videotaping or voice recording a marketing message. Having descriptions for your podcasts helps search engines find them.

As you can see, techniques for search engine optimization are vital to having a successful web presence. Fortunately, these tips have provided you with the basics essential to improving your site. You will gain more visibility, which will give more results making your website a success.

How to choose the Best Digital Marketing Agency

Half of the private companies flop in the main year and tragically, in the event that they endure, just 5% of them make past the five years. Entrepreneurs have a low spending plan, more often than not bring down income and extraordinary odds of jumping using a loan. One wrong move and it will be demolished. All things considered, they should be cautious about where they need to spend their cash on procuring new clients. Advanced advertising has turned into a need for all the independent companies out there and the majority of them don't have an in-house computerized showcasing group. This prompts them to re-appropriating all their advanced advertising exercises. 

It is significant for these private ventures to adapt totally to any computerized showcasing organization before they redistribute their advertising exercises. They ought to do the appropriate research before marking an agreement with any office and not succumb to phony showcasing tricks. There are such a large number of low quality, obscure and blackhat computerized showcasing organizations out there which stunt independent ventures into causing them to accept that they have gone to the correct spot. Be that as it may, everything they do is eat into your computerized advertising spending plan for their own benefits. 

As an entrepreneur, you ought to comprehend that computerized promoting is anything but a solitary action but instead it comprises of various web-based showcasing systems like Search Engine Marketing (SEM), Social Media Marketing (SMM), Search Engine Optimization (SEO), Pay Per Click (PPC), Email Marketing, Content Marketing, video advertising and so on. Remember that despite the fact that each computerized advertising office out there cases to offer these administrations, it doesn't imply that you should get them all. For certain organizations, simply the essential advanced showcasing classifications like website improvement, web-based life-promoting, and email showcasing is sufficient while for other people, they may require amazing methodologies like substance promoting, a video showcasing, and internet publicizing. Everything relies upon your business and the spending you have at the top of the priority list for structure your advanced showcasing methodology. Web optimization and SMM are in every case very on the moderate side for everybody while content, video, online notices, and so on fall on the expensive side. Presently, here are a few hints for you to enable you to pick the best advanced advertising office. Keep these focuses on your psyche and you will never be disillusioned. 

How does the office present itself 

What great is a computerized promoting office on the off chance that they can't publicize themselves appropriately? Begin searching for computerized promoting offices that utilize inventive thoughts and procedures to showcase their administrations. On the off chance that an organization is offering computerized promoting administrations, you can figure out how they work from their online web nearness itself. Check in the event that they are positioning naturally in an initial couple of pages for your query items when you are searching for them. Experience their internet based life posts and evaluate their quality – is it persuading enough, are individuals connecting with them or are they simply go into the void, and so forth. 

Examine their site – is it totally enhanced for guests and web crawlers, do they have an appropriate webpage route, is the substance on their site persuading enough, how are they pitching their administrations, are they utilizing a legitimate suggestion to take action for everything, and so on. How an office presents itself talks a great deal about how they treat their clients. 

Do they have involvement in your industry 

As I would like to think, it is smarter to work with computerized promoting offices who have worked with organizations like yours beforehand. In the event that they have the learning and experience working with comparable organizations already, I'm almost certain they would have looked into about it and have a decent methodology close by. In addition, they will have a fundamental thought regarding what you will anticipate from them. It's far and away superior in the event that they can comprehend your group of spectators and your rivals. 

What's their procedure or work process 

There are such a large number of individuals out there who will request that you go with an organization that offers advanced promoting administrations at moderate costs. There's nothing incorrectly in that except for when an organization does all the hard work for you including examination and produces information-driven substance for your business which snaps with your potential clients, they are certain to beg to be spent. All things considered, it merits spending your cash as the outcomes will bring you many more benefits. Anyway, before you settle for a computerized advertising organization, investigate their work procedure – how would they plan, explore and execute their methodology. 

Investigate their past work or white papers to see how they work with specific issues. It will likewise enable you to see how they oversee web-based social networking, their procedure of getting data, how they explore their customers' organizations, how far they can go to enable customers to develop their organizations, and so forth. 

This is significant in light of the fact that a ton of organizations utilizes dark cap or malicious techniques to advertise your business, particularly with regards to third party referencing for SEO. This can give you snappy outcomes and everything looks great on reports however in the long haul, it won't be justified, despite all the trouble and you may get your site punished. When Google knows about something turning out badly with your SEO technique, it will begin pushing your site down except if you rush to discover and fix the issue. Be a player, and ensure your office doesn't go the incorrect method to manufacture backlinks quick for your site. You should realize that it doesn't satisfy over the long haul. 

P.S. Keep in mind that not all moderate advanced promoting administrations are terrible and not every expensive administration is great. Simply my input 

How would they examine their exhibition 

Another significant part of evaluating a computerized showcasing office is taking a gander at how dependable their outcomes are. You would need to ensure that the outcome reports and execution examinations you get are justified, despite all the trouble for the measure of cash you spend on them. Ensure you get some information about the instruments and administrations they are utilizing to break down the exhibition, survey your site's positioning and assess internet based life execution and check them on the web. Additionally, attempt to figure out how they typically oversee PPC crusades and the rundown of robotization instruments they use. This will enable you to see that they are so dedicated to their work. 

What are the bundles advertised 

At long last, it goes to the valuing. I thoroughly comprehend that it is hard for private ventures who are simply beginning to endure the harsh occasions when the challenge gets extremely hard. In any case, cost-adequacy is in every case superior to going for shoddy administrations. As opposed to going for an out and out bundle that offers every one of the fancy odds and ends, you can demand a custom bundle and pick just the administrations which you need. Most organizations offer custom bundles these days. In any case, ensure you do some exploration before you fill in the structure for a custom statement. Offices need to make benefits to maintain their own business yet on the off chance that they will be cheating you, it's an exacting no. That is the reason you have to appropriately comprehend what advanced showcasing is before you can talk with somebody from the organization on the equivalent. 

Tip: Never approach an advanced promoting organization with a clear personality or you'll fall prey to their alluring offers and terms which you won't get it. The greater part of the occasions, you won't require their extra bundles. Try not to surrender to their upsell pitches ever and lament later for eating into your spending limit. 

You have all the privilege to pose these inquiries so as to pick the best advanced promoting organization for the necessities of your private company. 

There are such huge numbers of advanced promoting organizations on the web and not every one of them is the equivalent – some of them overperform, some of them fail to meet expectations, some are simply alright, while some others are definitely justified even despite the cash. On the off chance that you don't have the foggiest idea of how to pick the correct organization to put your cash in, you won't endure the challenge without successful promoting.

The Beginning of My Digital Marketing Journey

At the age of 22, I have decided to embark on the journey towards Digital Agency ownership. This blog will document that journey. Beginning with my first social media marketing course and hopefully progressing into a career in digital marketing, my aim is to bring you with me on every step.

Why do this?

·         To summarize and document the lessons I learn on my journey.

·         To help others who may be in the same position.

·    To increase accountability, by having to broadcast my successes (and failures!).

·    To hopefully build a community of like-minded people, who can help each other along the road to success.

I am a recent college graduate who studied engineering. I am now working in the tech sector in a graduate role. I have no experience of running a business and very little experience in digital marketing. I will clarify that I understand a lot of the theory behind various digital marketing services and I am not completely alien to the concepts they work on.

To begin I aim to post pretty much daily updates of what I learn. The lessons I learn and post here will summarize what I have taken from the course which I am about to begin. I would like to point out that I will only be documenting my understanding of each lesson, and what I have taken away from it.

Following From this, it is my goal to have the course finished within 21 days, and begin my quest for clients at this point. I imagine that as I continue on this journey my updates may become less frequent; moving from daily to maybe weekly. MY updates will still concern the lessons I have learned each week, what has gone well and what I can improve on.

I hope that Two Comma Thinking can become a valuable resource for all entrepreneurs; young and old, as they start on their journey or progress on their path.

I am going to set a small measure of success here, at the start of it all. As my experience evolves, I am sure I will set new and loftier targets, but for now I would like to think that I could reach €3000 profit per month in retainers within 100 days.

This would allow me to do this full time, instead of alongside my job. If you like what you read here I would ask two things:

·     First, to keep up to date with the journey, follow us on Instagram through the link in our footer.

·      Second, if you know of any business owners out there who could avail of the services I blog about, please reach out to me or send them my contact info. This would be a huge help in meeting my goals both short and long term and allowing me to provide more high-quality content!

Thank you for sticking with me this far! I look forward to welcoming you back here with better and better content over the coming days, months and hopefully years!

10 TIPS FOR DIGITAL MARKETING SUCCESS IN 2019

• DIGITAL MARKETING
 
• MARKETING STRATEGY

Getting to know and understand these ten tips for digital marketing success in 2019 will drastically increase the chances of your business succeeding online. At FirstPage Marketing, we understand how important it is to stay up to date with the latest digital marketing strategies and techniques. That is why all of our digital marketing services are backed by our team of highly trained experts, who are always looking to improve their skills.

Some simple tips for succeeding in digital marketing in 2019 include:

1. UPDATE YOUR WEBSITE CONTENT

Writing new website content for your business will not only help your business remain relevant in its industry but it will also help to increase brand recognition and the overall appeal of your business. Consider creating new pages that show off the business’ capabilities or updating old pages with more recent information. Consistently updating content on your website so that it is fresh and relevant is an SEO best practice known as “evergreening”. By incorporating evergreening into your content strategy, you will be equipping your content for long-term success online.(Digital Marketing Agency in India)

For example, if your website published a blog article last year on the 2018 top 20 tourist attractions in Abbotsford, BC, you would want to update and republish this article for 2019. This creates a better experience for users on your website, while letting search engines know that you are an expert in your industry, as your website is consistently being updated with fresh and relevant content.

If your website does not already have a blog or news section, consider incorporating one and updating it with new articles regularly. Doing so can help boost the website’s search engine rankings and allow it to rank for a broader range of web searches.

2. PROVIDE A GREAT CUSTOMER EXPERIENCE

Since it is important to ensure that customers relate to your business with positive emotions and experiences, make sure to respond to customer queries quickly with honest and helpful information. Taking this simple step will ensure that current customers are happy, while also increasing their trust in your brand.

It is also important to ensure that your website is fast and easy to navigate, as this will elicit a better emotional response from visitors. Websites with faster loading speeds, intuitive navigation, and strong cross-platform functionality often produce the best user experiences.

Providing a great user experience will not go unnoticed by search engines. In fact, two of the most important search engine ranking factors in 2019 are website speed and responsive design (mobile-friendly design). Making sure that your website is fast and responsive is imperative for online success in 2019.

3. TAKE ADVANTAGE OF LOCAL SEO

In today’s market, most people tend to look for service providers close to home. By targeting specific areas through the use of region-specific keywords and website content, your website will begin to rank higher in search engine results for those areas, allowing your business to grow in new cities and communities.

To succeed with this, ensure that you are using regional-specific keywords throughout your site and that your business NAP (name, address, phone number) is consistent across the web. Regional landing pages, schema markup, and local link building strategies are super important for success in local markets.

4. BUILD A GOOGLE MY BUSINESS PROFILE

If you are a local business with a physical address, a Google My Business listing is absolutely critical for local success online.

Building a Google My Business listing can help you build a better online presence by allowing customers to easily find, call, and review your company. All Google My Business profiles can be set up to link directly back to your website, which means that potential customers will have immediate access to all of your important company information.

A Google My Business listing will allow your business to take up more valuable real estate on search engine results pages and make it easier for customers to find your business on Google Maps. A business listing on Google will also allow you to obtain reviews and ratings from customers, which is becoming increasingly important to consumers searching for local businesses online.

5. CREATE AN ONLINE REPUTATION MANAGEMENT STRATEGY

Asking customers to review your business online is not enough these days. In 2019, it will be important for all businesses, especially local businesses, to have an online reputation management strategy in place. Your customers are likely already reviewing you online. It is key to find out where they are reviewing you (Google, Yelp, Facebook, TripAdvisor, etc.) and having a strategy in place for responding to these reviews.

At the bare minimum, an online reputation management strategy should include a set of review guidelines that outlines who will be responsible for replying to reviews (both good and bad) and the type of language used to respond.

Asking customers to write reviews for your business on Google can help lead to potential leads from new customers. Good reviews from past customers will increase your overall brand image and can convince potential customers to try your products or services.

If a customer chooses to leave a bad review, make sure to respond to their complaints as soon as possible. Reaching out to disgruntled customers, promptly and positively, will show potential customers that you care about their concerns.

6. UTILIZE SEO AND SEM TOGETHER

Utilizing both search engine optimization (SEO) and search engine marketing (SEM) together is the best recipe for search engine success. It will help increase your online presence and can mean the difference between a customer choosing you or a competitor. Having your website appear both on paid and organic search results allows you to dominate search engine results pages by taking up more real estate.

SEM tactics like pay-per-click campaigns can be a great way to bring in fast results and bring more attention to your company. Even though SEM does not offer much in the way of increasing organic search rankings, it is still an important factor in ensuring digital marketing success in 2019.

While SEO takes time to generate new leads, it can help ensure that your business ranks and continues to rank on the first page of search engine results. By featuring good content and regularly updating your website, SEO can work to generate solid rankings and organic search traffic.

7. PROVIDE A STRONG CALL-TO-ACTION

Try to grab the attention of potential customers by providing a strong call-to-action or by offering free quotes, assessments, or newsletters. Having a strong call-to-action can help funnel customers through the website, generating stronger, better leads.

8. TRACK YOUR PERFORMANCE ONLINE

Using online analytics can help you better focus your digital marketing resources and budget, allowing you to invest wisely. Through the use of an online analytics program, you will be able to gain valuable insights into the sources that generate traffic to the website, as well as the demographics and regions of people visiting the website. This will allow you to assess which pages work the best on the website and which pages need improvement.

9. BUILD AUDIENCE-SPECIFIC LANDING PAGES

Consider building landing pages that are designed to target specific industries and audiences. These landing pages should rely heavily on keywords and content that that specific audience would search for online, while also providing informative and helpful information. Make sure to include a strong call-to-action, as well as a link to the full website in case potential customers want to learn more about who you are and what you can do for them.

10. CREATE A STRONG SOCIAL MEDIA PRESENCE

As one of the most inexpensive and effective ways of building brand loyalty and keeping customers informed, social media marketing using different platforms, such as Instagram, Facebook, and YouTube can be an effective way to boost a company’s brand and culture.

When using social media marketing, make sure to use a couple of platforms effectively rather than spreading yourself thin across several different platforms. Make sure to share news articles, as well as pictures and videos, that will help build brand awareness and to connect with followers in a meaningful way.

In our experience, the biggest key to a successful social media strategy is implementing a mixture of both paid and organic content on social media. Ensure that your website has a Facebook Pixel installed on it so that you are able to retarget visitors and implement custom lookalike audiences for advertising on Facebook and Instagram.

Properly incorporating these ten tips for digital marketing success in 2019 into your overall marketing strategy can help increase brand awareness and boost traffic on your website. If you would like to learn more digital marketing tips for 2019.

30 Tips for Great Digital Marketing- Digital Marketing Agency in India

t’s guest post day here at VGGroups and today’s guest post is from Tara Banda – Enjoy!

A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.(Digital Marketing Agency in India)

So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, websites, search engine optimization, and social media. Here are 30 tips to get you going.

Search for Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in-text ads? Yes! It just makes good sense.

9. Using trademarks in-text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results.

19. Much like Google+ Local, Yelp is a platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms.

19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity.

21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits.

22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business.

26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for your business on social sites or local directories see the great things others say about your business.

25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text or captions on your website to help images show up in search results.

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake.

28. Since your employees also represent your brand, both in-person and online, implement a social media policy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.